CLEAN FOR THE CURE® CAMPAIGN STEPS UP
DONATION WITH NO LIMIT TO FIGHT BREAST CANCER
March 19, 2007
Oreck Corporation doubles its fund-raising commitment to Susan G. Komen for the Cure in the fight against breast cancer through the sale of the specially-created Pink Oreck XL® Ultra Hypo-Allergenic Plus Vacuum Cleaner.
The Oreck Clean for the Cure® campaign, now in its second year of support for the cause, pledges a minimum of $500,000, with no limit to the donation.
In the first year of fund-raising just completed, the Oreck Clean for the Cure campaign raised more than $740,000, almost triple the goal.
"When you try the Pink Oreck XL Ultra Vacuum Cleaner in your home for 30 days, Oreck will donate $50 to Susan G. Komen for the Cure," said President and CEO Tom Oreck.
"The response to the Pink Oreck XL vacuum was so strong, we vow to continue and raise more money to help find a cure for breast cancer," he said. "Susan G. Komen for the Cure is clearly a cause that touches our consumers and we want to give back to the people who buy our products."
The promise of Susan G. Komen for the Cure is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.
"Oreck is not only renewing its commitment, but most important, raising its contribution to the cause," said Cindy Schneible, vice president of resource development at Susan G. Komen for the Cure. "The Clean for Cure program gives consumers a way to make a valuable contribution to breast cancer research and community outreach programs."
The Oreck XL Ultra Vacuum Cleaner that helps Clean for the Cure is pretty and powerful in pink. In time for spring cleaning and Mother's Day gifts, the Pink Oreck XL Ultra Vacuum Cleaner makes home cleaning more effective and easier, especially for allergen control.
To help create a cleaner, healthier home, the Oreck XL Vacuum Cleaner is engineered for allergen control with a seven-layer hypo-allergenic filtration system and an advanced self-sealing disposable vacuum bag. The filtration system eliminates 99.99 percent of allergens down to .3 microns (bacteria measures .4 to 10 microns), including bacteria, mold spores, dust mites, pet hair, house dust and pollen.
The self-sealing vacuum bag locks in fine particles, dirt and dust. In contrast, when bagless vacuum dirt containers are emptied, dirt, dust and allergens can spew back into the home and onto hands and face and into eyes and contact lenses, according to tests by Oreck Corporation Research Laboratories.
According to David Oreck, he originally developed the Oreck Vacuum to be effective, lightweight and easy to use, especially with women in mind.
"Most women can push the Oreck Upright Vacuum with one finger," he said. "I wanted to make it as user friendly as possible without sacrificing efficient and effective cleaning power," Oreck said.
"The Pink Oreck XL Vacuum reduces user stress with an ergonomically-designed handle," Oreck said. "It helps eliminate stress and strain on hands, wrists and elbows," he said. The Oreck handle received the Arthritis Foundation® Ease-Of-Use Commendation.
For cleaning all over the house, high and low, the upright Oreck XL Ultra Vacuum Cleaner comes with the Oreck Clean For The Cure® canister vacuum, complete with attachments. Lightweight with a shoulder strap to take around the house, the canister is black with the pink ribbon symbol.
The Clean For The Cure® Pink Oreck Vacuum Cleaner features a 10-year warranty and 10 annual, free tune-ups as a extra measure of assurance for high performance. It can be purchased at $549 at any of 475 Oreck Clean Home™ Centers across the country, at www.cleanforthecure.com or by calling 1-800-237-4181.
Oreck Clean Home Centers are staffed by trained cleaner, healthier home professionals who offer expert advice as well as the latest technologies.
Oreck Corporation offers a Total Cleaning System™, including advanced upright vacuums with hypo-allergenic disposable inner bags, compact canister vacuums with tools, multi-floor cleaners, advanced air purifiers and Oreck cleaning products. For more information, visit www.oreck.com.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I'M AWARE. |